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Walmart to Acquire TV Manufacturer Vizio for $2. 3 Billion to Boost Its Advertising Business
Technology

Walmart to Acquire TV Manufacturer Vizio for $2. 3 Billion to Boost Its Advertising Business

February 20, 2024

In a significant expansion of its advertising business and a strategic step into the entertainment and electronics market, Walmart has announced a $2. 3 billion acquisition of the mid-range TV manufacturer Vizio. This move, revealed in the company’s latest earnings report, aims to harness Vizio’s growing and profitable advertising business through its Smart Cast OS platform, which …