SEGA Game Fest Hits Makati on December 12 and 13

SEGA is bringing SEGA Game Fest to the Philippines on December 12 and 13, 2026, with Glorietta Palm Drive in Makati City confirmed as the venue. The company teased the two day event with a Coming Soon poster on the SEGA Asia Facebook page, which locked in the date and location while holding back the game lineup, guest list and full schedule. For players in Metro Manila, this is the second major SEGA showcase in the country in the span of four months, and the one confirmed attraction already gives racing fans a reason to show up.

Sonic Racing CrossWorlds final headlines the weekend

The centerpiece confirmed so far is the main event of the SEGA x TikTok Sonic Racing CrossWorlds Southeast Asia Cup 2026. The tournament runs through two online rounds before closing with an on ground final in the Philippines, and that final is scheduled for the same weekend of December 12 and 13 at the Palm Drive Activity Center in Makati. The regional cup was first announced back in July, so the Game Fest stage now serves as its finish line.

The choice of game makes sense for a crowd event. Sonic Racing CrossWorlds is the 2025 kart racer from Sonic Team that launched on September 25, 2025 for Nintendo Switch, PlayStation 4, PlayStation 5, Windows, Xbox One and Xbox Series X and S, with a Nintendo Switch 2 version following on December 4, 2025. Its signature twist is the Travel Ring system, where the leading racer picks between two giant ring portals after the first lap and the field warps into one of 15 CrossWorld locations for lap two before returning to the original track for the finale. The game supports cross platform online multiplayer for up to 12 players, which is exactly the kind of format that plays well on a live stage with an audience behind the finalists.

Fans who want to catch up before December can check the SEGA publisher sale coverage with a Sonic Racing CrossWorlds discount to grab the game at a lower price and learn its tracks ahead of the tournament weekend.

A follow up to SEGA ATLUS Fest at SM North EDSA

The Game Fest arrives on the heels of SEGA ATLUS Fest 2026, which ran from September 1 to 13 at SM North EDSA in Quezon City. That showcase kept the SEGA and Atlus catalog in front of Filipino players for nearly two weeks, and the new December event keeps that momentum going into the holiday season. As noted in Sonic City coverage of the September festival, the ATLUS FEST format returned to the Philippines after its 2025 edition at SM Mall of Asia, this time moving to The Block at SM North EDSA with an expanded run.

If the December show follows the template of previous SEGA events in the country, attendees can reasonably expect stage activities, playable demo stations, photo spots and a merch lineup. The September festival set a high bar with its floor presence, and UnGeek reporting on the Game Fest announcement points to the same mix of hands on play areas and crowd attractions. None of that is confirmed for December yet, but the venue choice supports it. Palm Drive is an open activity space built for foot traffic, brand booths and stage setups, which fits a weekend built around a tournament final plus side attractions.

What is still unannounced

SEGA has not shared the game lineup, special guests, admission details or the full two day schedule. The Coming Soon poster carries only the event name, the December 12 and 13 dates and the Glorietta Palm Drive venue, so everything beyond the racing final is still under wraps. Coverage of the reveal notes that fans are hoping for playable demos of upcoming SEGA and Atlus titles such as Stranger Than Heaven and Persona 4 Revival, and readers following Atlus RPG news can catch up through the Persona 4 Revival shadow trailer breakdown while waiting for a confirmed demo list.

More information is expected on the SEGA Asia official Facebook page in the coming weeks, which is where the original teaser appeared. Players planning to attend should watch that channel for the schedule drop, admission mechanics and any ticket or registration requirements. With the event still over a month away at the time of the announcement, there is plenty of room for the program to grow beyond the single confirmed tournament.

Why this weekend matters for Philippine gaming

Back to back SEGA events in one year signal that the Philippines has become a regular stop for major publisher showcases rather than a one off destination. A September festival followed by a December finale gives local players two different flavors of event within one quarter, one built around a broad catalog showcase and one anchored by competitive play. The Southeast Asia Cup final also puts Filipino spectators at the center of a regional storyline, since the on ground decider happens on home soil after online qualifiers played out across the region.

Mark the calendar for December 12 and 13 and keep an eye on official channels as the program fills in. If SEGA fleshes out the schedule with demos, stage shows and guest appearances to match the September festival, the first SEGA Game Fest in Makati could close out the year as one of the strongest weekends on the local gaming calendar.

Please note that when you make a purchase through our links at GameHaunt, we might earn a small commission. This helps us keep bringing you the free journalism you love on our site! And don't worry, our editorial content remains totally unbiased. If you'd like to show some support, you can do so here.