EB Games Makes a Comeback in Canada
EB Games is returning to Canada. After being renamed GameStop Canada in 2021, the popular gaming store will revert to its original name. This change comes after an acquisition by Stephan Tetrault, a well-known French-Canadian entrepreneur and co-owner of McFarlane Toys. The financial terms of this deal have not been made public.
A New Vision for EB Games
Tetrault will take on the role of CEO for EB Games Canada. He expressed that bringing back the EB Games brand is about reconnecting with Canadian gamers' fond memories. His vision includes creating a store that combines nostalgia with fresh ideas while prioritizing community engagement.
Continuity During Transition
As the company transitions back to its original branding, it assures customers that operations will remain steady. Pre-orders, gift cards, protection plans, and Edge loyalty memberships will still be honored during this period. In the coming months, shoppers can expect new signage and a redesigned website along with an updated presence on social media platforms.
Modernizing While Honoring Tradition
The retailer plans to return to its roots but with modern enhancements. This includes hosting more in-store events and expanding product selections. Additionally, there are plans for collaborations with pop culture brands and a stronger emphasis on serving Canadian customers.
Background of the Acquisition
This shift follows GameStop's decision earlier this year to sell off its Canadian and French divisions under CEO Ryan Cohen's leadership due to unrelated strategic reasons. With over 185 locations across Canada, EB Games now faces the task of revitalizing a brand that has faced challenges in recent years.
Looking Ahead: A Fresh Start for EB Games
The transition back to EB Games Canada is set to happen nationwide soon, marking an exciting new chapter for this iconic gaming retailer as it seeks to reclaim its place in Canada's gaming community.
