Bell Launches Ateko: A New Era in Tech Services
Introduction to Ateko
BCE, the parent company of Bell, has introduced a new technology services brand named Ateko. This initiative brings together several recently acquired tech firms, including FX Innovation, HGC Technologies, and CloudKettle. By consolidating these companies under one name, Bell aims to enhance its service offerings.
Target Markets and Goals
Ateko is set to cater to a variety of sectors such as telecommunications, media, technology, public services, utilities, and finance. The brand's mission is not just about providing services; it also focuses on helping businesses leverage artificial intelligence (AI) for improved efficiency. By using AI tools effectively, companies can reduce expenses and increase productivity. This move marks a significant shift for Bell as it transitions from being primarily a telecom provider to becoming more involved in tech services and digital media.
Bell envisions that Ateko will play a crucial role in establishing a $1 billion tech services enterprise.
Recent Layoffs at Bell
Despite this ambitious launch of Ateko, recent news surrounding Bell has been overshadowed by significant layoffs within the company. Earlier this year alone saw the offer of voluntary separation packages extended to 1,200 union employees. Furthermore, reports indicate that over 7,000 jobs have been eliminated across Canada in less than two years.
This number includes substantial cuts from various restructuring efforts initiated by the company last year. Specifically:
- In 2024 alone:
– 4,800 positions were cut.
– 1,000 layoffs occurred at The Source.
– 120 jobs were lost at Expertech.
– An additional 50 positions were eliminated at Bell Media.
Most recently reported was another round of job losses where 100 workers from Bell Media faced layoffs.
Conclusion
The launch of Ateko represents an important step for BCE as it seeks growth through technology services while navigating challenges like workforce reductions. As they aim for their goal of building a billion-dollar business in this sector amidst ongoing changes within their organization's structure and staffing levels remains critical for their future success.
Final Thoughts
As we watch how Ateko develops under BCE's leadership amid these changes within the workforce landscape at Bell itself-it's clear that both opportunities and challenges lie ahead for this new venture into tech solutions.
