Shift Up Takes Dororong into the Official Spotlight
Shift Up, the studio behind Goddess of Victory: NIKKE and Stellar Blade, has filed a trademark for Dororong, best known as Doro. The move was lodged with the Korean Intellectual Property Office on August 29, 2025. The filing protects Doro’s character look and several logo versions, as shown in official records cited by Game*Spark.
From a Meme to a Mascot
Doro started as a playful fan idea on the Korean forum Arca.live. A NIKKE player reshaped Dorothy into a small, cute form that fans found charming. The quirky design spread fast and drew real attention from Shift Up’s team.
The Rise of Doro in the Community
What began as a joke grew into something bigger. Doro is now widely seen as an unofficial symbol for Goddess of Victory: NIKKE. Artists and fans post art and posts across social networks, keeping Doro in the public eye.
How Shift Up Has Embraced the Character
The company has slowly welcomed Doro into its world. You can spot the character in promotional materials, and Doro has even shown up inside official game content. The latest sign of official support came during a cross-promotion event between Stellar Blade and Goddess of Victory: NIKKE, where Doro appeared in the game.
Why a Trademark for Doro Makes Sense
By filing for a trademark, Shift Up is setting clear ownership of Doro. The move lets the studio use the character in ads, partner events, and in-game appearances with official protection. This helps the company keep control while letting fans enjoy Doro in more places.
What This Means for Players and Fans
For players, the trademark work means more room for collaborations. We could see new crossovers, apparel, and in-game moments tied to Doro. The character’s official status also helps avoid confusion when fan art and brand partnerships pop up.
Keeping the Original Spirit While Expanding It
Shift Up’s approach shows how a fan idea can grow without losing its core feel. Doro remains playful and approachable, a mirror of Goddess of Victory: NIKKE’s broader vibe. The company’s move keeps the line between fan love and official content clean and clear.
Looking Ahead
With the filing now on the books, fans can expect more official appearances and planned collaborations. Doro’s presence in future promos, events, and possibly new in-game moments seems likely. Shift Up has laid a steady path that builds on the character’s fan-powered rise.
What the Filing Covers
The patent request targets Doro’s visuals and multiple logo designs. This ensures consistency in how the character looks across media. It also guards the brand as Shift Up uses Doro in naming, promos, and cross-game features.
Conclusion Without a Cold Finish
Fans have watched Doro grow from a fun meme to a real piece of the company’s story. The trademark acts as a formal stamp, confirming Goddess of Victory: NIKKE universe and its shared world with Stellar Blade. The road ahead looks bright, with more art, more crossovers, and more moments fans can cheer for.
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