In a significant move for Canadian telecommunications, Rogers has struck a new 10-year agreement with U.S.-based Comcast, laying the groundwork for bringing a range of Xfinity-branded products and services to Canada. This collaboration is set to introduce “the latest in broadband, smart home, and connectivity” solutions, including the innovative Entertainment OS by Comcast, which serves as an operating system for at-home set-top boxes, smart TVs, apps, and other devices.
The introduction of Comcast’s products and services through Rogers marks a notable enhancement in the Canadian telecom landscape, offering consumers access to cutting-edge technology utilized globally. Notably, Entertainment OS is already in use by several service providers across the world, including Sky in the U.K. and Foxtel in Australia, indicating its success and adaptability in diverse markets.
Rogers President and CEO Tony Staffieri expressed enthusiasm about the partnership, emphasizing the company’s dedication to delivering premier networks, entertainment, and services. “Canadians want to be connected to the best entertainment, anywhere, without interruption, and we’re proud to partner with Comcast to make this a reality,” said Staffieri.
Among the slated offerings, Rogers plans to introduce live sports, entertainment, news, and streaming apps through Entertainment OS, potentially replacing or enhancing their current Ignite TV platform, also based on Xfinity technology. Additionally, the partnership will see the launch of “10G Internet” from Comcast, promising multi-gigabit speeds with ultra-low latency, a feature particularly appealing to gamers and high-demand internet users. Despite recent discussions on the branding of “10G” in the U.S., it’s anticipated that Rogers will navigate these challenges, providing a superior internet experience for Canadians.
Another innovative feature is the “Storm-Ready WiFi,” designed to keep users connected even during power outages through a device with cellular backup and a rechargeable battery. Furthermore, Rogers announced plans to roll out new home security hardware and sensors, expanding its smart home offerings.
As Rogers unveils details about its Comcast and Xfinity partnership in Canada later this year, consumers can look forward to a range of state-of-the-art services and technology solutions aimed at enhancing connectivity and entertainment experiences. This announcement not only solidifies the relationship between Rogers and the U.S.-based telecom giant but also promises to elevate the standard of telecom services available to Canadians, ensuring access to globally recognized and celebrated technology and services.
