Love in the Air: PlayStation Partners With KIM CHAEWON for the Love of Play Campaign
February brings a warm wave of vibes as PlayStation rolls out its Love of Play campaign. The guest star is KIM CHAEWON from LE SSERAFIM. The team promises four new videos that celebrate the Lunar New Year, time with loved ones, and the joy of gaming. The first episode is available for fans to watch right away.
Four Episodes Spotlight Kim Chaewon
Kim Chaewon leads a mini film series built around holiday cheer and PlayStation play. The clips mix real life moments with game time, creating a playful bridge between fans and the brand. In one episode, she explores Tevyat with friends in Genshin Impact. In another, she squares off against a sibling rival in Marvel Tokon: Fighting Souls. A final entry dives into a quiet, solo gaming session with Resident Evil Requiem.
Festive New Year Sale: Big Savings Across PlayStation Lineup
From February 6 through February 19, stores in many regions drop prices on hardware, accessories, controllers, and games. The aim is to spark new ways to play for a limited time. Here are the key highlights you’ll want to know:
– PS5 Consoles: discounts of PHP 2,800, but availability varies by country.
– PlayStation VR2: reduced by PHP 5,600.
– PS5 games on sale include Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2, and God of War Ragnarök.
These deals offer a quick route to expand your setup or stock up on favorites at a lower price.
Merch and a Fun Tie-In With Wiggle Wiggle
PlayStation teams with the Korean lifestyle label Wiggle Wiggle for a Love of Play merch drop. The limited-run set features:
– Washable home slippers with the PlayStation badge
– Acrylic clips (a two-piece set)
– Acrylic coasters
Fans can snag the items by joining select PlayStation Asia social activities. The limited set is available in Singapore, Malaysia, Thailand, and the Philippines.
Where to Learn More and See the Campaign in Action
For a closer look at the Love of Play campaign with Kim Chaewon, the official PlayStation blog has a Q&A. It offers more background on her picks and the fit with the promotion. For the Festive New Year Sale specifics, a separate post covers deal details, dates, and regional notes. You can read the Kim Chaewon Q&A and sale details at these pages:
– https://blog.playstation.com/2026/02/02/20260203-lny/
– https://blog.playstation.com/2026/02/02/20260203-lny2/
The Love of Play drive ties together a pop star, a Lunar New Year mood, and a strong push on PlayStation gear and games. It gives fans a light, friendly way to engage with the brand while keeping the focus on games people already love. The mix of cross-media moments and in-game cameos should help keep conversations lively across social feeds and streams.
What This Means for Player Fun Right Now
This campaign isn’t just about pretty videos. It packages a clear goal: rekindle the joy of playing with friends and family during a festive season. The episodes pair everyday moments with big-name games, showing how PlayStation can fit into both a quiet night and a party-ready weekend. The sale adds a practical path to upgrading a setup, whether you’re eyeing a PS5, VR headset, or a few new titles to round out a library.
If you’re after family-friendly couch co-op or solo adventures that spark conversation, the showcased titles provide a broad mix. Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Spider-Man 2, and God of War Ragnarök cover a range of genres and moods. The VR2 offers a different way to play for those who crave immersion and physical presence in games.
As the month unfolds, fans can expect more behind-the-scenes looks, more clips of Kim Chaewon enjoying games, and more opportunities to score goodies through regional promos. The collaboration stands out as a lighter, vocal celebration of games as a social hobby rather than a mere product push.
Readers who want a deeper dive can head to the PlayStation blog posts linked above. They’re a quick read and worth it for fans of K-pop, and for anyone who loves PlayStation’s ongoing push to blend pop culture with gaming.
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