Gurman’s Preview: Apple’s 2025-27 Plan Unfolded
As fall nears, insider reports from Bloomberg’s Mark Gurman lay out a detailed look at Apple’s upcoming moves. His take focuses on the iPhone and a wider set of hardware that could reshape the company’s lineup. He sticks to earlier hints about the September event and the path beyond.
The iPhone Air at the September Show
Gurman says Apple will unveil a thinner iPhone model called the iPhone Air during the early September event, likely on Sept. 9. This device is said to ship with a single rear camera. It will rely on Apple’s new C1 modem, giving it faster wireless performance. A big change: it will arrive without a SIM card slot in most regions, going with eSIM only. Canada previously sold iPhones with nano SIM slots, but this model could be the first in the country to drop the physical SIM. The move points to Apple pushing for a more streamlined, digital-first approach to connectivity.
A Foldable iPhone Has a Clear Road Map
Looking ahead to the next year, Gurman expects Apple to release its first foldable iPhone. The design would resemble the Galaxy Fold 7 in basic shape, with two cameras on the back and one camera inside the phone, plus another on the front screen. Face ID would not be used for unlocking this model; instead, Apple would add a Touch ID button. Early word also promises one of the finest folding displays yet, with a nearly invisible crease and very low touch latency. If true, this could place Apple as a key player in foldables, a space still niche and pricey on Android. The broader iPad app ecosystem may help smooth the switch, offering continuity for users who already enjoy large, tablet-like apps.
A Shifting Release Rhythm for the iPhone Line
Gurman also predicts a major timing shift for the main iPhone line. He says the standard iPhone 18 will move to spring 2027, while the iPhone 18e debuts in that year. The fall 2026 event would then highlight the iPhone 18 Air, 18 Fold, and 18 Pro. This would mark a real reformat for Apple’s yearly cadence, stretching the cycle and spreading launches across different seasons. The goal, he implies, is to stretch out attention and keep the lineup fresh at key moments for fans and buyers.
A Bold Design Reset on the Horizon
In the latter part of 2027, Apple is said to be ready for a major look change. The company may move away from the familiar rectangular iPhone shape. The plan calls for more curves and more glass, mirroring a broader design push tied to Liquid Glass in iOS 26. Details beyond that are slim, but the idea is to blend hardware with a lighter feel and a modern, more premium face. If this path continues, the Pro models may start the new look first, with the standard variant following in spring.
Beyond iPhones: A Broad Hardware Push
Apple is not just focused on phones. Gurman flags a wave of other devices set to land soon. Expect new M5 iPad Pro models, a refreshed Vision Pro headset, and updated Apple Watches. Rumors also point to a refreshed AirPods Pro with a built-in heart-rate monitor, aligning with the health-focused angle Apple has shown in recent gear. The mix signals a broader push to pair software dreams with stronger hardware.
Smart Home and Living Room Devices
Closer to the home, Apple is said to roll out a smart home display that could rival the big players in the field. Inside the living room, look for a new Apple TV 4K and a set of HomePod minis with smarter smarts baked in. These devices would help form a tighter Apple ecosystem, letting living spaces feel more connected to iPhone and iPad work and play.
Plans for 2026 and 2027: iPads, Macs, and External Screens
Looking at next year’s horizon, Gurman mentions an iPhone 17e arriving in spring, along with fresh iPads and MacBooks. A new external display is also in the works, pointing to Apple’s aim to blur the lines between portable devices and desk setups. These moves would broaden the company’s reach beyond phones into a more complete office and home setup.
Long-Term Projects on the Table
Beyond the perimeters of the core lineup, Apple is said to be exploring smart glasses, a small tabletop robot, a lighter Vision headset, AirPods with cameras, a foldable iPad, and home security gear. Many of these ideas live in the R&D phase, and Apple may prune or push several to keep the focus tight. Still, the mix shows Apple’s push to blend wearables, vision tech, and smart home tools into one big ecosystem.
What It Might Mean for the Market
If these predictions hold, Apple would reset several key dates and shape the talk around new tech like folding screens and eSIM-only devices. The shift toward a spring iPhone release could alter timing for carriers and accessory makers. A lighter, curved, glass-heavy design would refresh the vibe of every year’s top phone. The broader hardware push could lift Apple’s overall platform strategy, meshing software, services, and hardware in new ways.
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