HoYoLand: A new trademark lights up the HoYoVerse map
HoYoVerse parent Cognosphere PTE. LTD. filed a trademark for HoYoLand on September 29, 2025. The mark is currently under examination, with no public details released yet. This move has sparked a wave of guesswork across the fan base.
What fans are buzzing about
Many followers imagine HoYoLand as a real-world space, perhaps a theme park or large event venue built around HoYoverse’s hit titles. Genshin Impact fans wonder if the park could showcase in-world feel, life-size sets, and live shows tied to their favorite characters. Others see a digital version, a virtual gathering spot or social hub that blends games, events, and shared spaces online. The idea is a hub for fans to mingle, play mini-games, and attend special happenings across titles like Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero.
Past experiments hint at what could come
HoYoVerse already tested the waters with offline HoYoLand events in Korea. Those gatherings featured cosplay, live concerts, art displays, themed decor, and character showcases. The Korea events show the team is comfortable running live experiences and treating HoYoLand as more than a simple brand name. This track record adds weight to the idea that a broader HoYoLand project is possible.
Possible directions for HoYoLand
The most likely paths fall into two broad camps. One is a physical space, perhaps a park or series of large pop-up venues, tying together multiple IPs from Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and other HoYoverse works. The other is a richly built digital space—a virtual park or social platform filled with mini-games, gatherings, and shared world features that fans can access from their devices. A hybrid approach, blending real-world events with online experiences, also seems plausible.
What a launch could look like
If HoYoLand becomes a real site, it could pop up in major cities or rotate through locations with a strong fan base. It might feature interactive zones, character meet-and-greets, concerts, and art installations that echo beloved in-game moments. On the digital side, HoYoLand could serve as a central hub where players roam a shared space, team up for challenges, or attend live-streamed events and contests. Either route would aim to extend the sense of community around Genshin Impact and its sister titles.
What to expect next from HoYoVerse
Trademark filings often precede official announcements by months. In this case, the public record shows HoYoLand is in the early stages, with no concrete plans confirmed. Fans should watch for official statements from HoYoVerse or Cognosphere, plus any new filings that reveal the scope of the project. Clues might appear in job postings, partnerships, or venue permits, so keep an eye on the brand’s communications channels.
A patient wait, with big potential
For now, HoYoLand sits as a bold possibility on the horizon. The combination of a live event history and a growing stable of popular titles makes the idea appealing. Whether the project becomes a real park, a grand pop-up, or a vast digital space, it would be a notable evolution for HoYoVerse’s footprint in gaming and pop culture.
What this means for fans and the market
If HoYoLand moves forward, it could give fans a new way to interact with Genshin Impact and other worlds. It would also open doors for new merchandise, partnerships, and cross-title events, expanding how players connect with the universe. The team would likely test formats and venues first, then broaden as interest grows.
Keeping a close eye on the journey
The path from a trademark filing to a full-blown experience can take time. Yet the signal is clear: HoYoLand is on the radar, and HoYoVerse is exploring ways to bring its worlds to life beyond screens. As details unfold, GameHaunt will report on any official updates and teased previews.
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