Xbox is gearing up to launch its own mobile games store in July, aiming to rival tech giants like Apple and Google in the mobile gaming arena. The announcement was made by Sarah Bond, president of Xbox, during the Bloomberg Technology Summit. She mentioned that the store will initially be accessible on the web, ensuring availability across all devices and countries without being restricted by closed ecosystem store policies.
The decision to opt for a web-based mobile store allows Xbox to bypass the 30 percent commission typically charged by the App Store and Google Play Store. This move aligns with Xbox’s strategy to provide a more open platform for mobile gamers. While details about the specific titles available on the store are limited, Bond hinted that it will feature games from Xbox’s first-party portfolio, including popular titles like Minecraft and Candy Crush, following the recent acquisition of Activision Blizzard.
Microsoft's interest in the mobile gaming space has been evident for some time, with the company leveraging the expertise of acquired studios like Activision Blizzard to expand its reach in the mobile gaming market. The upcoming Xbox mobile store is also expected to include games from third-party partners, although specific details have not been disclosed yet.
As Xbox prepares for its annual Xbox Games Showcase on June 9th, more information about the mobile store may be revealed. The event is anticipated to showcase upcoming titles like Gears of War and Call of Duty, further bolstering Xbox’s presence in the gaming industry.
In light of recent studio closures within Xbox, including Tango Gameworks and Arkane Austin, Bond addressed the decisions, emphasizing the company's commitment to ensuring a healthy business for the long term. Despite facing criticism for the closures, Xbox remains focused on supporting affected employees through the transition.
The launch of the Xbox mobile games store marks a significant move for the company in the competitive mobile gaming market. With a diverse range of first-party titles and potential third-party collaborations, Xbox is poised to make a splash in the mobile gaming scene. Stay tuned for further updates on this exciting development.
