In a move that promises stability in an ever-changing market, Virgin Plus, a division of Bell Canada, is making waves in Quebec by offering a five-year price lock on its internet plans. This unique proposition, first reported by iPhone in Canada, comes at a time when the cost of living, including rent and utilities, is on the rise, making the offer particularly enticing to consumers looking for ways to manage their monthly expenses more predictably.
Virgin Plus's new strategy boldly states, “Your rent may go up, but your internet price won’t,” a reassurance that could see many Quebec residents switching to or sticking with Virgin Plus for their internet needs. This price lock applies to a range of internet packages that cater to different user requirements and budgets, including plans with download speeds of 30Mbps for $35/month, 100Mbps for $40/month, and the higher tier of 300Mbps for $46/month, addressing the needs of casual surfers to heavy streamers and gamers alike.
Moreover, these plans are all-inclusive of modem rental costs, removing hidden fees often associated with changing internet plans. Virgin Plus has also considered the installation process, imposing a one-time $150 fee for those who decline the self-install option, except for customers who aren’t eligible for self-install, for whom this fee is waived. This approach to transparency in pricing and installation fees further enhances the offer's attractiveness.
Available through Virgin’s website, phone, or in-store, these five-year price lock plans reflect an innovative approach to internet service provision in Canada. However, Virgin Plus has communicated to MobileSyrup that there are no current plans to expand this five-year price lock offer beyond Quebec at this time. This decision may position Quebec uniquely in Virgin Plus's market strategy, potentially setting a precedent for future offers based on its success in the province.
Virgin Plus’s commitment to a five-year price lock on its internet plans underscores a significant move towards providing consumers in Canada, specifically in Quebec, with more predictable and transparent billing, a trend that could positively influence customer loyalty and market competition. While it's an offering that stands in stark contrast to the usual warnings of potential price increases underlined in mobile plans, it could set a new standard in the internet service industry, ensuring customers can enjoy consistent pricing amidst a fluctuating economy.
