Bell-owned Virgin Plus recently made changes to its 4G plans, including raising prices on its 60GB and 50GB options and introducing a new, more expensive 40GB plan. This adjustment comes after the sudden removal of a $39/40GB plan just days after its addition, suggesting a reevaluation of their offerings.
The revamped lineup now consists of four 4G plans, each with its data allocation and pricing. The plans include $54/60GB, $49/50GB, $44/40GB, and $39/20GB, all featuring 4G data with a speed cap of 150Mbps, as well as limited video streaming quality and unlimited Canada-wide and international text messaging. It is worth noting that these plans are only available for new activations.
Interestingly, the price increase puts Virgin's plans in line with Fido’s pre-credit pricing, while Koodo's plans remain $5 cheaper. This adjustment may seem counterintuitive, especially given that competitors like Freedom Mobile and Public Mobile offer comparable plans at lower price points, some including 5G data and international usage.
While Virgin's updated plans are showcased on their website, it may be advisable to hold off on signing up for any of these options until prices are readjusted. The current pricing may not offer the best value compared to other providers in the Canadian market.
In conclusion, Virgin Plus' decision to raise prices on most of its 4G plans may not sit well with consumers seeking affordable options that deliver robust features. As competition in the telecommunications sector remains fierce, it will be interesting to see how Virgin Plus responds to feedback from customers regarding these changes.
