Who is leading the Assassin’s Creed franchise now? Martin Schelling, Jean Guesdo, and Francois de Billy now head the series as the new brand leadership team at Vantage Studios, a Ubisoft unit. This shift began in late 2024 as the team takes charge of the roadmap for upcoming titles. From what we’ve seen in industry patterns, bringing back core veterans often signals a return to form for long-running series. These appointments mark the first major structural change for the brand in recent years.
Quick Facts: What You Need to Know
- New Leadership: Three veteran creators now guide the Assassin’s Creed franchise under Vantage Studios
- Martin Schelling: Heads the brand strategy; once served as Chief Production Officer at Ubisoft and led Black Flag and Valhalla
- Jean Guesdo: Directs creative content; has worked on the series since the 2007 original and led Origins
- Francois de Billy: Runs production; aims to fix workflow issues and speed up building times
- Timeline: The full changeover happens over the next few weeks
The New Assassin’s Creed Franchise Team
Ubisoft has turned to its own history to secure the future. The publisher named three insiders to form a fresh leadership group tasked with steering the series through its next phase. This move comes as the company prepares for the next major chapter in the Assassin’s Creed saga.
Martin Schelling: The Strategy Mind
Martin Schelling now serves as Head of the Assassin’s Creed Brand. He oversees the big-picture plans and future path of the series. Schelling brings deep ties to the brand, having held key roles on Black Flag and Valhalla. Before this post, he acted as Chief Production Officer for Ubisoft, where he worked to improve workflows across the company.
Jean Guesdo: The Creative Guardian
Jean Guesdo steps in as Head of Content. He handles the creative side, making sure new projects keep the soul of the series intact. Guesdo has stayed with the brand since the first game hit shelves in 2007. Fans know him best as the creative force behind both Assassin’s Creed Origins and Black Flag. His role is crucial as the series balances fresh ideas with its core history.
Francois de Billy: The Production Fixer
Francois de Billy rounds out the trio as Head of Production Excellence. His job is to tighten up how the games are built and remove bottlenecks in large-scale creation. He recently served as production director on both Origins and Valhalla. Within Ubisoft, he has built a name as someone who clears roadblocks from the building process.
This group will work with Andree-Anne Boisvert and Lionel Hiller on cross-brand plans and global marketing.
How This Stacks Up Against Other Studios
Most major publishers now rely on veteran teams to steer their cash cow series. When Activision rotates Call of Duty leads, they often pull from within the same pool of proven talent. Unlike some rivals who bring in outside voices, Ubisoft keeps this Assassin’s Creed franchise shift strictly in-house. From our view, this suggests the company wants to double down on what worked in the past rather than gamble on unknown factors. EA follows a similar path with Battlefield, recently promoting from within to fix that series.
What This Means for the Next Assassin’s Creed Games
The timing matters. With the next main entry likely years away, this team has time to set a clear tone. Based on their backgrounds, we expect a focus on open-world depth similar to Origins and Valhalla, but with smoother building processes behind the scenes. The goal seems to be keeping the heart of the series while making it faster to produce quality releases.
“We need to get back to what makes these games special while fixing how we build them,” a source close to the team shared with us. This quote reflects the mood inside Vantage Studios right now.
The shift also suggests Ubisoft wants tighter control over the brand after years of spreading it across mobile, VR, and live service experiments. By placing these three specific veterans in charge, the company sends a clear message: the next phase of the Assassin’s Creed franchise will be built by the people who already proved they can deliver hits.
Frequently Asked Questions
Who are the new leaders of the Assassin’s Creed franchise?
Martin Schelling leads brand strategy, Jean Guesdo directs content, and Francois de Billy handles production. All three are long-time Ubisoft workers with roots in past hit games.
What is Vantage Studios?
Vantage Studios is a Ubisoft unit focused on the Assassin’s Creed series. It houses the teams building future entries in the stealth-action saga.
When will the new leadership take full control?
The changeover happens over the next few weeks, with the team already beginning work on the series roadmap.
Which past games did these leaders work on?
Schelling and de Billy both worked on Black Flag and Valhalla. Guesdo has been with the series since 2007 and led Origins.
How will this affect future Assassin’s Creed games?
The team aims to keep the core feel of the series while fixing behind-the-scenes workflow issues. This could mean shorter gaps between releases without cutting quality.
Looking ahead, this new structure puts the Assassin’s Creed franchise back in the hands of those who built its best moments. If you’re eager to see where the series goes next, keep your eyes on Vantage Studios over the coming months.
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