Shift Up steps up for the local community
Shift Up, a South Korean game studio, backs a new charity effort with real money.
The team behind Stellar Blade and Goddess of Victory: Nikke says help must go where it is needed.
The funds will support local families facing sudden financial strain and hardship.
Officials say the aim is to assist low-income households in the region.
The money comes from Shift Up’s savings and a portion from game sales.
After a big hit, the team gives back
The donation comes after Stellar Blade sold well and attracted many fans.
CEO Kim Hyung-tae notes they want to share support they got from the public.
Shift Up has a clear record of charity, including relief aid and kid’s education programs.
This move shows the studio aims to keep a positive impact beyond games.
They see big games as a chance to help people in their hometowns.
What the money will do for families
The funds will cover basic needs for families facing hardship, such as housing and food.
It also targets sudden crises that push people into tough choices.
By acting now, Shift Up hopes to ease daily stress for locals.
The project aligns with the company’s role as a global game maker.
It is more than a gift; it fuels ongoing support for the people who matter.
A lasting impact and a model for others
Leaders say being successful means more than great games.
It means helping people in need when you can.
The plan is to keep giving as the studio grows.
That means steady programs rather than one-off gifts.
They want to set a bright example for other firms in Korea.
Other studios can follow and help kids and families.
By weaving welfare work into business, Shift Up builds trust with fans.
People see games as part of daily life.
The road ahead for Shift Up
The company plans to keep a steady pace of giving and growth.
Leaders say social welfare will sit alongside profits, not after.
They hope more welfare work will become part of daily decisions.
So welfare work guides more daily choices.
The move underscores how a major game maker can shape the local scene.
Shift Up aims to blend art, play, and care as the team grows.
This stance shows fans that profits can share space with real support.
About the studio and its hits
Shift Up rose to fame with Stellar Blade, a fast action title.
Goddess of Victory: Nikke also boosted their public profile.
The studio has built a loyal fan base and strong partners.
Their work has drawn players from around the world and kept interest high.
The team keeps a steady flow of updates and events that fans enjoy.
A look at the bigger goal
The effort reflects a shift in how games meet life outside the screen.
Fans may see games as more than just fun and escape.
When studios share resources, it shows care for the world around them.
Shift Up’s move is a sign that good work can grow with art.
It blends tech skill with social care.
The plan stays clear: use success to lift up the community.
It keeps hope alive for many families.
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