Roku is gearing up to enhance its television home screen by incorporating video ads. During a recent earnings call, CEO Anthoney Wood disclosed the company’s plan to swap out the existing large ‘Marquee’ ad on the right side of the home screen with a video ad. The video ad is anticipated to be vertically cropped and may include autoplay functionality.
In addition to this development, Roku is looking to introduce innovative advertising approaches not only on its home screen but also within other areas of its product. While the expansion of advertising may not be met with enthusiasm by users, as long as they are not intrusive popup ads, they are likely to be easily disregarded. As an example, for those who own a Roku TV, the time spent on the home screen is minimal, probably less than 15 seconds per day.
Ultimately, Roku’s decision to incorporate video ads on its home screen signifies the company’s efforts to capitalize on advertising opportunities and potentially increase revenue streams. It remains to be seen how users will respond to this new advertising strategy.
