Rogers, a leading telecommunications and media company in Canada, has announced it will be discontinuing several of its older digital TV boxes as of April 30. This move comes as the technology used by these older models is no longer compatible with the company’s ongoing efforts to enhance and update their service offerings. Rogers has been proactive in reaching out to affected customers since February, providing detailed information on how to transition to a newer TV box through a support document available on its website. This document lists all the impacted TV box models and advises customers on how to identify their specific model by checking the sticker located on the back of their unit.
The discontinuation of these older digital TV boxes is part of Rogers' broader strategy to “deliver the best possible experience to our customers,” the company stated in a communication to MobileSyrup. Customers who are using the outdated equipment are encouraged to contact Rogers to organize a swap for a newer version of the TV box. The company is offering two main options for customers to return their old equipment: requesting an electronic shipping label to mail the equipment back for recycling or bringing the equipment to a local electronic waste drop-off site.
The transition has raised some concerns among Rogers customers, particularly regarding potential changes or increases to their current TV plans. In response, Rogers has assured that “nearly all” customers who switch to a newer TV box model will receive offers that “are the same price for more value.” This endeavour to maintain or even enhance customer value showcases Rogers' commitment to customer satisfaction and loyalty. Moreover, customers have the option to select a different TV package, with Rogers pledging to assist each customer in finding a plan that best fits their needs.
Continuing its effort to provide accessible and affordable options to its customer base in Canada, Rogers has also confirmed the ongoing availability of its Ignite Starter TV package, priced at $24.99 per month. This package represents Rogers' commitment to offering competitively priced options that cater to a wide range of customer preferences and financial situations.
This phased discontinuation of older digital TV boxes exemplifies Rogers' ongoing dedication to technology advancement, customer service, and eco-friendly practices. By facilitating the switch to newer, more advanced equipment, not only is Rogers enhancing the viewing experience for its customers, but it is also taking a responsible step towards reducing electronic waste in Canada. Customers impacted by this change are encouraged to take timely action to ensure a seamless transition to the newer technology and continue enjoying their TV services without interruption.
