YAOYA Heads to Tokyo Game Show 2025 with a Busy Indie Push
Osaka’s YAOYA Corporation confirms its first appearance at Tokyo Game Show 2025. The company will bring its indie arm, YAO!GAMES, to Makuhari Messe from September 25 to 28. Attendees can sample YAOYA THE GAME along with several demos from YAO!GAMES LAB at the event.
A Small Studio with Big Ideas
YAO!GAMES acts as the in-house indie studio for YAOYA. The team calls Osaka its home base. The studio officially started in January 2025. While building the main project, they also release a new micro-game each month under YAO!GAMES LAB. The crew runs a thriving community of more than 140 developers.
What YAOYA THE GAME Has in Store
In this title you play as a greengrocer, selling fresh fruit and veg to customers. Your job is to keep the shop busy and help it grow. The game mixes fast action with a touch of chaos. It aims for a lively, slightly humorous experience rather than a pure sim. Language options include Japanese and English. Platforms planned include PC on Steam, plus Nintendo Switch and PlayStation 5. A release date and price are to be announced. A teaser trailer is available for fans who want a quick glimpse.
YAO!GAMES LAB: Quick Experiments, Big Ideas
The lab serves as a space for quick tests and ideas. Each month, the team picks a theme and builds game systems and world details around it. They craft prototypes and test them with the group, then decide what sticks. These micro-games live on unityroom and itch.io, where they’ve drawn more than 50,000 plays in total. Some titles will be on display at the TGS booth, inviting players to try them firsthand.
Where to Learn More
Official Website: https://games.yaoya.io/
Official X: https://x.com/YAOYAGAMES_jp
Platform Plans and Release Outlook
YAOYA THE GAME targets multiple platforms, including PC, Steam, Nintendo Switch, and PlayStation 5. The game will appear in languages Japanese and English. Exact release timing and pricing remain to be announced. The team emphasizes a steady cadence of updates as they move toward a full launch.
Indie Studio Culture and TGS Significance
This marks a milestone for YAOYA and its growing community. The team has built a space where artists and developers share ideas through small, frequent projects. TGS 2025 offers a rare chance to see an early version of the grocery shop action game in person. Fans can expect hands-on demos and direct talks with creators at the booth.
What to Expect From the Booth Experience
Visitors should anticipate a mix of live demos and quick play sessions. The YAO!GAMES labs will supply a window into their monthly testing loop. You may see rough builds, playable prototypes, and straight-from-the-desk discussions about design choices. The setting promises a friendly vibe, easy to approach, and a good read on where the studio is headed.
A Glimpse Into the Studio’s Road Ahead
With YAOYA’s origins in Osaka and a lean, fast-moving team, the focus stays on practical, fun ideas. The YAO!GAMES LAB approach keeps the crew nimble, letting them explore fresh designs without heavy risk. The Tokyo show serves as a litmus test for how audiences react to their concepts. It’s also a chance for the team to connect with fans and potential partners.
Closing Notes for Fans and Followers
If you’re heading to Tokyo Game Show 2025, keep an eye on the YAOYA booth. The team will share their plans for YAOYA THE GAME and showcase a range of micro-games from YAO!GAMES LAB. Expect casual, welcoming sessions that invite feedback and direct reaction from players.
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