Rogers-owned Canadian mobile service provider, Fido, has made adjustments to its mobile plan pricing, specifically affecting its 60GB 4G plan. The company has increased the monthly cost of this plan by $4. This adjustment sees the 60GB plan, which previously offered subscribers a monthly rate of $55 ($50 with autopay), now listed at $59 per month ($54 with autopay). This pricing change was documented and noted on Fido’s official website, marking a significant shift from the rates introduced in April, alongside several other modifications to their plan lineup.
Despite the uptick in price, the characteristics of the 60GB plan remain untouched. Subscribers to this plan still have access to 60GB of 4G data, with speeds reaching up to 150Mbps. In addition to the substantial data offering, the plan includes unlimited Canada-wide calling and texting, as well as international texting capabilities from within Canada. These features combined create a comprehensive package for Canadian users needing extensive data and wide-ranging communication options.
This price increase is not an isolated event for Fido. Just a few weeks prior to this announcement, the company also escalated the price of its 20GB plan by $5, setting the new monthly rate at $39 with autopay. This previous adjustment was coupled with a reduction in the data offering by 30GB, indicating a trend of diminishing value in terms of data volume versus cost.
For potential and existing customers evaluating their mobile plan options in Canada, these price changes might prompt a reconsideration of Fido's offerings in contrast to its competitors. Notably, other providers, such as Public Mobile and Freedom, are presenting more competitive alternatives with their $34/50GB and $40/75GB plans, respectively. These plans not only undercut Fido's pricing but also offer access to 5G networks, which can provide faster data speeds compared to Fido's 4G service.
In light of these developments, Canadian consumers are advised to explore the mobile plan landscape to identify the most suitable and economical options. For those interested, further details about Fido’s updated mobile plans can be accessed through their website. Given the evolving nature of mobile plan pricing and offerings, staying informed and comparing available options could lead to significant savings and enhanced service satisfaction.
