Three Big Wireless Moves Hit the Market Again
Rogers-owned Fido and Telus-owned Koodo have matched Bell’s Virgin Plus deals rolled out on Dec. 11. Virgin’s moves came fast, and rivals follow with similar prices and data. The goal is clear: grab more customers with simple plans that mix data plans and perks.
Virgin Plus: Fresh discounts and new options
Virgin added another $10 monthly discount to several plans. It also introduced a 40GB data tier with 50GB total and a 70GB option priced at 45 dollars. These tweaks sit alongside the existing offers, stacking value for plan buyers.
Fido’s BYOP Plans: 4G focus, simple perks
Fido’s bring-your-own-phone lineup now includes three options:
– 40GB data plus 10GB bonus, plus 500 international minutes, at 40 dollars. This one also gets a 10-dollar monthly credit.
– 10GB base with 10GB bonus, plus 500 international minutes, at 45 dollars.
– 60GB base with 10GB bonus, plus 1,000 international minutes, at 45 dollars, and a 10-dollar monthly credit.
Fido also tacks on a discount on several plans. The carrier keeps 4G as the data standard with speeds up to 150Mbps. Canada-wide calling and texting are included, and hotspotting is a free add-on now that the feature was moved behind a paid line earlier this year.
Koodo: 5G, perks, and strong data options
Koodo brings three plans with 5G data and new extras:
– 40GB data at 40 dollars, with 10GB bonus.
– 60GB data at 45 dollars, with 10GB bonus.
– 100GB data at 75 dollars, with 5G included.
Koodo’s network is 5G, offering speeds up to 250Mbps by default. A standout feature is a free perk of your choice, including premium voicemail, data rollover, or a 5G speed boost. If you pick the speed boost, speeds jump to 500Mbps. That option makes Koodo quite appealing for power users. All plans include unlimited Canada-wide minutes and unlimited international texting, plus a $10 monthly autopay discount.
Which plan gives the best value?
Among the trio, Koodo stands out for value. The mix of 5G data, a flexible perk, and strong speeds makes it hard to beat. If you want the fastest option by default, the 250Mbps 5G tier with bonuses is a solid choice. The free perk adds a useful twist. Still, your best pick depends on what you need day to day.
If you prioritize lower prices and steady 4G speeds, Virgin Plus and Fido offer good choices. Their plans stay simple and include familiar perks like unlimited calling and texting. The discounts help keep monthly costs down, especially with data bonuses on several tiers.
For those hunting real value, there’s another option beyond these three. Freedom Mobile just rolled out Boxing Week deals, including a strong offer at 39 dollars for 70GB with 5G across Canada, the United States, and Mexico. If you can get a Freedom plan in your area, it could outshine the others fast.
Coverage and real-world use
The best value still hinges on coverage. 5G access isn’t universal yet, and real speeds vary by city and neighborhood. If you live in a main urban area, Koodo’s 5G speeds and the perk you choose could pay off. Virgin Plus and Fido stay solid for those who want simple, predictable plans with familiar data blocks.
If you travel or work across borders, the unlimited texting and international minutes on these plans help a lot. The autopay discounts also drop monthly bills in a meaningful way. In short, you get practical benefits without overhauling your whole bill every few months.
What to consider before you switch
Think about data needs first. If you push past 60GB regularly, the bigger Koodo and Boxing Week options suit you well. If you mostly browse and stream casually, Virgin Plus and Fido’s mid tiers can be plenty. Check your local coverage map to see who delivers the strongest 5G signal near you. Bonus perks matter, but reliable speed and good uptime matter more.
Final thoughts on the latest offers
The market shows three clear paths: simple, solid data with 4G from Virgin Plus and Fido; a strong 5G play with perks from Koodo; or a bold value move from Freedom Mobile if you can access it. Each option has its own edge, so pick what fits your daily life. Jumping on a Boxing Week deal could be a smart move if it matches your region and data needs.
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