Canadians Are Ignoring 61% of Unknown Callers-Here's Why 33

Canadians Are Ignoring 61% of Unknown Callers-Here’s Why

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Telus Launches New Caller ID System to Combat Spam Calls

A recent study by TransUnion shows that a significant 61% of Canadians are avoiding phone calls due to spam concerns. In response to this growing problem, Telus is rolling out an advanced caller ID technology. This feature aims to help legitimate businesses and individuals connect with users without being mistaken for spammers. The new system will display the names and logos of verified businesses on compatible devices, making it easier for recipients to identify callers.

Enhancing Trust with Branded Call Display

For business owners eager to be recognized, Telus has teamed up with TransUnion to offer the Branded Call Display service. Companies interested in getting verified can contact TransUnion for guidance. Juan Sebastian D'Achiardi, regional president of TransUnion Canada, explained how this system benefits everyone involved. He noted, “With Branded Call Display, businesses can rebuild trust in phone communications and engage more effectively with customers while reducing risks from call spoofing and fraud prevention.” This initiative seeks to improve communication between businesses and consumers.

The Progression of Caller ID Technology

This new caller ID method builds upon the STIR/SHAKEN framework introduced in 2019. That framework was designed to identify and verify the sources of phone calls. While major carriers adopted this protocol, it hasn't fully succeeded in cutting down unwanted scam calls yet. With the introduction of Branded Call Display technology, there's optimism that it will soon become standard across telecommunications networks-helping restore consumer confidence.

The Escalating Issue: Scam Calls on the Rise

Over the past ten years, scam calls have surged alarmingly in Canada. A report from Maclean's, published in March 2025, highlights how challenging it is for law enforcement like the RCMP to keep pace with fraudsters' evolving tactics. The sheer number of these unwanted calls poses serious risks not only for individuals but also for businesses and public trust in telephone communications.

The Impact on Canadians' Phone Experience

As Canadians start using this new system, they can expect a noticeable improvement when answering their phones. With reliable identification features now available for incoming calls, users will feel more confident picking up their devices. Being able to tell genuine callers apart from spam could also mean they won't miss important messages from companies they wish or need to connect with.

Given the rising tide of scams today, introducing Branded Call Display could significantly change things for consumers who are often wary about unknown numbers due to rampant fraudulent activity. By clearly showing who is calling them-especially if it's a trusted business-the service aims at creating a safer calling environment.

This initiative not only provides peace of mind but also meets essential needs within various industries as well; companies can get their identities confirmed which boosts their credibility among potential clients or customers alike! By promoting open communication channels between consumers and brands alike through Telus's partnership with TransUnion-better interactions within business sectors are becoming possible!

A Bright Future Ahead?

As telecommunications continue evolving rapidly around us-the launch of Branded Call Display marks an important step forward against spam calls! It's vital that users have effective tools at hand so they can filter out unwanted interruptions while distinguishing real opportunities from threats lurking behind unknown numbers!

With backing from organizations like TransUnion alongside telecom giants such as Telus-the future looks promising indeed when it comes down combating those pesky unsolicited ringers plaguing our daily lives! Keep an eye out as these advancements unfold; we may soon see fewer annoying spam calls interrupting our conversations!

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