<h2 Apple’s Fall Lineup: New iPhones and Watches Arrive
Apple has unveiled a fresh batch of devices, led by the iPhone 17 family and a renewed set of watches. The company moved several products into the spotlight, promising stronger performance and smarter features across both phones and wearables. If you’re curious about what’s coming, you’ll find the main details below, including when you can order and when units land in stores. The big takeaway is clear: a wider set of sizes, colors, and options will let more people pick the device that fits their daily use.
<h2 iPhone 17 Series and the New iPhone Air
The lineup now includes the iPhone Air, a lighter option in a handful of punchy colors: Space Black, Cloud White, Light Gold, and Sky Blue. Storage choices start at 256GB, with 512GB and a generous 1TB model also offered. Pricing for the iPhone Air runs roughly from $1,449 for 256GB to $2,049 for 1TB. This gives buyers a mid-range entry in the family with a clear emphasis on bigger storage without climbing to the top tier.
Next up is the iPhone 17 Pro, available in Deep Blue, Cosmic Orange, and Silver. Retail prices land at about $1,599 for 256GB, $1,899 for 512GB, and $2,199 for 1TB. It’s pitched as the performance pick in the line, a step above the base models in both speed and features. If you want the top storage for heavy apps or media, the 1TB option sits in the upper tier of today’s market.
Then there’s the iPhone 17 Pro Max, which keeps a similar color mix and a higher price tag. The 256GB model starts at $1,749, climbing to $2,049 for 512GB and $2,349 for 1TB. A 2TB option also exists, priced around $2,949. This model targets users who want the most room for photos, video, and big games on the go.
Rounding out the family is the standard iPhone 17, offered in Lavender, Sage, Mist Blue, White, and Black. This core version comes with 256GB or 512GB of storage, priced at about $1,129 and $1,429 respectively. It’s the more affordable gateway into the new generation, balancing price and capability for everyday needs.
<h2 Apple Watch Lineup Gets a Major Refresh
In the wearable space, Apple updates its watches with a mix of materials and sizes. The Apple Watch Series 11 Aluminum comes in Space Grey, Silver, Rose Gold, and Jet Black. The aluminum options are offered in 42mm and 46mm sizes, with prices around $549 for the smaller case and $589 for the larger one. If you want cellular connectivity, expect higher price points: roughly $679 for the 42mm and $719 for the 46mm 5G models.
For those seeking a more premium build, the Apple Watch Series 11 Titanium comes in Natural, Gold, and Slate tones. Titanium versions come in 42mm and 46mm sizes, with pricing near $999 for the 42mm and about $1,069 for the 46mm. This line targets users who want extra durability and a richer look without stepping into the top-tier Ultra line.
The new Apple Watch Ultra 3 is available in Natural and Black finishes. It’s the strongest option in the lineup, priced at about $1,099. This model keeps a focus on rugged use, longer battery life, and more outdoor-friendly features for athletes and explorers.
Rounding out the wearables is the Apple Watch SE 3, which comes in Midnight and Starlight. It offers a more budget-friendly path with 40mm and 44mm sizes, plus options with 5G connectivity. Prices sit around $329 for the basic 40mm, $369 for the 44mm, $399 for the 40mm 5G, and $439 for the 44mm 5G. This model is meant for first-time buyers or those who want a simple, reliable watch without the extra hardware found in the higher-end lines.
<h2 Practical Take: What It All Adds Up To
The new Apple devices give buyers more choice than before. If you want maximum storage for big apps and media, the Pro Max and its 2TB tier provide ample space. For everyday use, the iPhone Air offers a lighter feel in a familiar design language. The standard iPhone 17 keeps a friendly price while still delivering the core upgrades people expect from a new generation.
On the watch side, the mix of aluminum, titanium, and the rugged Ultra version means there’s a fit for most budgets and use cases. Those who want a tougher outdoor option will likely lean toward the Ultra 3, while the SE 3 serves as a practical entry point with essential features and a clean, simple interface.
Pre-orders open on September 12, with devices shipping or arriving in stores about a week later on September 19. This mirrors the cadence we’ve seen with recent Apple launches, giving fans a quick path from announcement to hands-on time.
<h2 What to Watch For in Reviews
Hands-on impressions will matter as much as the price tag. Battery life, camera quality, and daily performance will drive most buying decisions. The iPhone Air’s lighter form factor should appeal to fans who want a sleek phone without extra bulk. The Pro and Pro Max models will attract power users who crave the best screen, fastest chip, and top storage. For wearables, the Ultra 3 will likely shine in outdoor tests, while the SE 3 might surprise with a strong mix of features at a lower cost.
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