In a move that mirrors the pricing decisions of its competitors, Telus-owned Koodo has announced an increase in the cost of its $34/20GB 4G plan, elevating it by $5 to a new monthly rate of $39. This adjustment follows a trend seen across Canadian mobile carriers, notably Rogers’ Fido and Bell’s Virgin Plus, both of which had previously adjusted their 20GB plans to the $39 price point. It’s noteworthy that the timing of Koodo’s decision came precisely as predicted, with the company having marked the conclusion of its $34/20GB offering on April 22nd.
Koodo’s marketing of the new $39/20GB plan strikes as rather interesting, being promoted as a limited-time offer. This positioning might raise eyebrows, considering the primary alteration to the plan is its increased price, with no enhancements or additional benefits to the service itself. This development comes after an earlier decision by Koodo to discontinue a significantly more generous offering, a 50GB data plan for the same $34/month, in early April. Subsequently, Koodo launched the $34/20GB option, thereby matching Fido’s similar plan.
Amid these pricing shifts, there exists a silver lining for consumers in search of more data-rich options at competitive prices. Competitors such as Freedom Mobile and Public Mobile are still providing plans that include up to 50GB of data at $34/month, with some offers even including access to 5G networks. For individuals prioritizing both volume of data and cost-efficiency in their mobile plans, these alternatives could represent more attractive offerings within the Canadian market.
For those interested in exploring Koodo’s current range of plans, including the newly adjusted $39/20GB 4G option, further details are available on their official website. This change highlights a broader trend within the telecommunications industry in Canada, as service providers adjust their offerings in response to market dynamics, competitive pressures, and consumer demand patterns.
